GOLD GENERATION REACH AREA FINAL
Symbolic silver charm bracelets have earned a Colston’s Girls’ School team a place in the area final of a Young Enterprise competition. The Year 12 students created their Je Suis Fille product to make money and raise awareness for vulnerable women in Bristol.
Each silver-plated bracelet bears a choice of charms: an umbrella for shelter, an angel’s wing for protection, a heart for love and an anchor for hope. The team has sold the jewellery in school and at trade fairs in St Nicholas Market and The Mall, Cribbs Causeway. It has also won an award for the way it has promoted Je Suis Fille on social media – which means I Am Girl and has echoes of the worldwide slogan Je Suis Charlie.
The team, which calls itself Gold Generation, was one of ten that went through following the YE West of England semi-final. Their display and presentation, which included eye-catching artwork, impressed the judges at the event at St George’s Bristol on March 15. The girls are now looking forward to the final on May 5.
Holly Debs, managing director of Gold Generation, said their aim was to run a successful business – they have already raised nearly £800 – and to help others at the same time. “It is nice to know that our work is really going to make a difference to vulnerable women,” she said.
Asha Cork, who runs the Je Suis Fille website, said they had linked with another CGS social action group working with the charity Envision in support of the Spring of Hope women’s shelter in Stapleton Road. Initially the focus was on homeless women, but it had broadened to include those who were at risk for other reasons, such as domestic violence.
Other team members include Cara Waters, Rhianna Dawkins, Megan Lamb, Martha Howells, Abbie Cripwell, Lana Ball, Emily Craner, Izzy Martin, Savannah Bowen, Amber Barrington-Chappell and Akilah Robinson.
Michael Roulston, head of business and enterprise at CGS, said he was very proud of the girls’ success. “The team worked hard to showcase their product and their business journey, and they were successful in demonstrating how young business women can excel and achieve,” he said.
Young Enterprise is a national scheme in which students devise and set up a business, often with the support of an industry adviser. They learn about customer service, negotiation, teamwork and merchandising and develop employability skills such as confidence, communication, creativity, problem solving and resilience.